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Although Disney changed little of the game itself, Club Penguin was just one of four MMOs the company was trying to manage simultaneously. Some argue that the Disney purchase was the beginning of the end for Club Penguin. The acquisition led to a raft of copycat platforms which took valuable users away from the Club Penguin platform. Why did Club Penguin shut down? Disney purchaseĭisney acquired Club Penguin in 2007 for $350 million, with a further $350 million to be paid if performance targets were met until 2009. Over the next four years, the game suffered a decline in popularity and was officially shut down on March 30, 2017. Indeed, special-themed events and parties were regularly held to celebrate the release of new movies such as Frozen, Zootopia, and Star Wars.
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The game was particularly popular among young children who used the game as a safe space to play with others, free from advertisements and malicious users.īy July 2013, more than 200 million penguin avatars had been created as the game became increasingly affiliated with a video game, book, and television franchises. The original game featured a virtual world set in winter where players used cartoon penguin avatars to interact with others. The game was created by Lane Merrifield, Dave Krysko, and Lance Priebe. Club Penguin was a massively multiplayer online game (MMO) created by New Horizon Interactive in 2005.